Quick verdict
Choosing between Garena Free Fire (1B+ installs) and PUBG MOBILE (1B+ installs) usually comes down to workflow, not raw feature counts.
Garena Free Fire, built by Garena International I, focuses on 10-minute battle royale matches with 50 players on mobile-optimised maps. PUBG MOBILE from Level Infinite instead leans into 100-player battle royale with realistic gunplay and vehicles. The two products are similar enough that comparing them feature-by-feature, rather than spec-by-spec, gives you a clearer answer.
This guide breaks down what each game does best, the use-cases each was designed for, a clean pros & cons matrix, and three high-intent FAQs people search before downloading. Both are free to install from the Play Store, so the real cost is your attention and habit — pick the one whose workflow matches yours.